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List Price: $21.95Amazon.com's Price: $14.93 You Save: $7.02 (32%)Prices subject to change.
Availability: Usually ships in 24 hours
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Binding: Hardcover
Dewey Decimal Number: 650.14
EAN: 9780470128183
ISBN: 0470128186
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 224
Publication Date: June 11, 2007
Publisher: Wiley
Sales Rank: 13374
Studio: Wiley
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Editorial Review:
Product Description:
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Average Rating: 
Rating:  -
I loved this book! The examples are great and really show that you can express and exude the personal brand you desire if you know how you are perceived by others (gathered in the extract phase). I really enjoyed the chapter on on-line identity and felt that the information provided on how to improve your on-line visibility was right on target. The ideas are easy to implement. With so many hiring managers and recruiters now googling potential employees, it is a chapter full of information that ... Read More
Rating:  -
As this is written, personal branding is a hot topic. The authors make the argument that job searching and recruitment will be radically different in only a few years. The authors have been involved in career management for years and speak with demonstrable authority. The book pulls somewhat random information together and provides a comprehensive manual on developing an approach that is easy to follow.
The book is easy to read and the information flows well and those attributes alone ... Read More
Rating: -
This book opened my eyes to the reality of having an online brand. I was surprised I needed one and even more amazed that I already had one. The author's take you on a journey of the what, why, and how of online branding. The advice is to the point and easy to implement.
I agree with the author's premise that everyone needs to actively manage "their" online brand.
Buy the book.
Rating: -
Personal branding is very important in today's web 2.0 world. In a world where anyone can google you and people change jobs multiple times in a decade, your reputation and brand are essential to your career. If you've never thought about personal branding or you've wondered how to go about it, then you should read Career Distinction: Stand Out by Building Your Brand. It offers some concrete advise and metrics for setting up your personal brand and measuring how well you are doing. For example, they ... Read More
Rating: -
The book "Career Distinction" outlines the new path of career management in the 21st century. It highlights specific tools that one may use to increase their visibility in both the concrete and virtual work place. The book provides thorough insiight to branding your own image and increasing your virtual credibility.
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