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List Price: $35.00Amazonaws.com's Price: $28.35 You Save: $6.65 (19%)
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Binding: Paperback
Dewey Decimal Number: 303.484
Fabric Type: 9780743222099
Fax Number: Original
Legal Disclaimer: 0743222091
Maximum Color Depth: Free Press
Metal Type: Free Press
Publisher: 1
Region Code: 512
Total External Bays Free: August 16, 2003
Total Firewire Ports: Free Press
Free Press
Features:- ISBN13: 9780743222099
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Editorial Review:
Product Description:
In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.
Average Rating: 
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A classic text which is still relevant. Provides a good starting point for understanding how innovations are taken-up and the factors influencing how well they are accepted.
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Excellent book on the implementation of change. Many case studies across many industries. It has been written and updated over the last 50 years. Excellent material. A must read for any leader.
Rating:  -
I just received this and have already started reading as it will be for a fall Doctorate class. I look forward to seeing the class material that goes along with it. The author did a good job in my opinion of putting together theory from what I could tell so far. Of course I have only gotten through the first few chapters. I did notice that even though the author does make the book informative there are areas which are a bit dry but that's what I was anticipating. I'm hoping it will get a little bit ... Read More
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In 1850, a German educator named Friedrich Froebel labored to implement his idea of a child's garden, a place where small children were removed from parental influences, to instill a joy of learning through playful activities. Within two decades, his idea had spread throughout Western Europe and the United States. Within a generation, nearly every child on the planet was attending or had attended some form of school with a funny German sounding name... Kindergarten. Was it just a great idea that ... Read More
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The primary elements of Rogers' diffusion of innovation theory are described, with a special emphasis on how the theory applies within and across organizations. The lack of innovation diffusion in organizations is a problem, Therefore this book give me the basis to understand the process and the tools to achieve diffusion properly in my organization.
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