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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Posters
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List Price: $16.00Amazonaws.com's Price: $10.88 You Save: $5.12 (32%)
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Binding: Paperback
Dewey Decimal Number: 658
Fabric Type: 9781416595243
Fax Number: Upd Rev
Legal Disclaimer: 1416595244
Maximum Color Depth: Simon & Schuster
Metal Type: Simon & Schuster
Publisher: 1
Region Code: 320
Total External Bays Free: December 30, 2008
Total Firewire Ports: Simon & Schuster
Simon & Schuster
Features:- ISBN13: 9781416595243
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Editorial Review:
Product Description:
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
Average Rating: 
Rating:  -
In 1996 Malcolm Gladwell published an article in the "New Yorker" called the "Science of Shopping," and that made Paco Underhill, a market researcher who applied anthropological technique to revolutionize how the study of shopping, into an instant celebrity, prompting him to publish "Why We Buy" in 1999. In this ten-year "updated and revised" edition Mr. Underhill writes about how he revolutionized market research, the growth and triumph of his company Envirosell, and his thoughts about the brave ... Read More
Rating: -
This is a beautifully-written book but it does not explain why people buy. It talks anecdotally about how merchants can create a more pleasant and informative buying environment for shoppers. This is an important subject and is where Underhill's has considerable experience and expertise. He makes a lot of suggestions about further improvements he would like to see in the consumer's shopping experience. He seems to really struggle to explain the Internet's impact on shopping. The later part of the book, ... Read More
Rating: -
I read the first version of this book a few years ago, and would highly recommend it. In fact, I was recommending it on a message board, and saw the updated version. "Oh, cool! I'm going to get it to read on my Kindle!" Oh, wait. It's not available on the Kindle. I guess Mr. Underhill and his publishers aren't quite hip to the new technologies.
Rating: -
This is the first edition of the book I have read based on a recommendation. In large part it provides many fascinating, amusing insights into how retailers inadvertently miss out on sales as a direct result of how they position things, layout etc. A lot of his observations are based on solid common sense ie making the text on medicine bottles large font so seniors can read it, and many of his stories based on solid research data from many years experience stand up well. Some of the case studies he provides ... Read More
Rating:  -
By far the most in-depth analysis of our buying decisions in POS. Although at first it seems that some of the details described are not worth any interest, the author quickly provides a solid rationale behind any single one of them.
By reading the book you get the feeling "yes, exactly - why hasn't anyone thought of that?!" as well as eye-opening moments.
Strongly recommended to all the retailers as well as ones, who are proposing various POS activities for the retailers.
Only one negative ... Read More
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