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Advertising Now. Online (French, German, Italian, Portuguese and Spanish Edition) Posters
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List Price: $39.99Amazon.com's Price: $26.39 You Save: $13.60 (34%)Prices subject to change.
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Binding: Turtleback
Dewey Decimal Number: 658.872
EAN: 9783822849569
Format: Illustrated
ISBN: 3822849561
Label: Taschen
Manufacturer: Taschen
Number Of Items: 1
Number Of Pages: 448
Publication Date: October 01, 2006
Publisher: Taschen
Sales Rank: 392722
Studio: Taschen
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Editorial Review:
Product Description:
Ads in cyberspace: the best campaigns on the web today
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
Average Rating: 
Rating:  -
Its an incredible reference. I recommend that book to everyone with an opened mind, bcs its is the new world for an advertising.
Rating:  -
a bit long winded. but some great interviews and copy. makes for a great coffee table book.
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